Smart Lists, Calling & Lead Management: The 2025 Follow Up Boss Updates You Should Be Using

Why These Three Features Matter More Than Ever in 2025

Smart Lists, Calling, and Lead Routing sit at the core of every high-performing real estate workflow. In many ways, these tools determine whether:

• A lead gets called on time

• An agent follows up consistently

• A team stays organized

• Opportunities fall through the cracks

• Or a pipeline gets out of control

The 2025 Follow Up Boss updates significantly strengthen all three areas. With faster load times, improved call tools, and smarter routing logic, agents experience a more predictable, reliable, and efficient daily workflow.

This part of the series breaks down what’s new and how to use these updates to increase your daily output and conversion rates.

1. Smart Lists: Faster, Cleaner, and Built for High-Velocity Lead Follow-Up

Smart Lists have always been the heartbeat of a strong FUB workflow. In 2025, they become even more powerful.

What’s New in Smart Lists for 2025

• Faster Load Speed

Smart Lists now load noticeably faster, especially for accounts with large databases or heavy agent activity.This saves significant time for teams who rely on daily calling blocks.

• Expanded Filter Options

You can now filter leads more precisely by:

• Lead source behavior

• Custom field attributes

• Newer activity types

• Email and SMS engagement patterns

• Tag combinations

  
  

• Improved Sorting Logic

Hot leads rise to the top more accurately thanks to refinements in recency, engagement, and data weighting.

• Cleaner UI Layout

The updated design makes it easier to scan through long lists without losing your place.

How This Impacts Real Estate Agents

A faster, more accurate Smart List means:

• More calls made in the same amount of time

• Less scrolling

• More intentional follow-up

• Better prioritization

• Higher chance of catching the lead while they’re active

Agents who prospect daily will feel this improvement immediately.

2. Calling System Enhancements: Clearer, Smoother, and More Reliable

Calling is one of the most essential parts of the real estate follow-up process. A CRM is only as valuable as its ability to help agents start conversations.

Here’s what FUB improved:

2025 Calling Updates

• Clearer Call Quality

Backend improvements reduce delay, echo, and call drops.

• Better Mobile Responsiveness

Call actions load faster on the FUB mobile app, and call logging is more accurate.

• Smarter Call Logging

Follow Up Boss now more accurately detects:

• Call outcome

• Duration

• Success vs. failed calls

• Whether voicemail was reached

  
  

• Faster Click-to-Call

Call initiation is now near-instant on desktop and mobile.

• Better Team Reporting

Managers can now see more precise call metrics, which helps track ISA performance and agent follow-up consistency.

Why This Matters for Agents & Teams

Calling consistency is one of the strongest predictors of conversion.With clearer quality and faster call initiation:

• Agents complete more calls per hour

• Fewer leads sit untouched

• ISAs stay more efficient

• Managers see cleaner reporting

• Follow-up becomes more predictable

This is a noticeable, business-impacting improvement.

3. Lead Routing Improvements: More Control, Better Accuracy, Less Manual Cleanup

Lead routing determines who gets the lead, who is responsible for follow-up, and how fast it begins.The 2025 update makes routing more intelligent and less error-prone.

Key Lead Routing Updates in 2025

• Improved Trigger Accuracy

Routing rules fire more consistently, reducing misrouted leads.

• Better Source Detection

FUB now picks up more detailed source data from integrations and forms.

• Cleaner Assignment History

It’s easier to track why a lead was assigned, reassigned, or routed to a particular agent or group.

• Faster Routing Speed

Routing events occur with less delay, ensuring agents receive leads the moment they come in.

• Stronger Integration Syncing

This reduces duplicate leads and incomplete data.

Real-World Impact for Real Estate Teams

This update removes two of the most common issues:

1. Leads assigned to the wrong agent

2. Leads that never appear in an agent’s inbox

   
   

Better routing means:

• Fewer missed opportunities

• Less confusion among agents

• Faster overall response time

• More consistent coverage for all lead sources

  
  

Putting It All Together: The Updated 2025

Workflow

This simple sequence shows how the improvements strengthen the full follow-up path:

Smart Lists → Calling → Lead Routing → Follow-Up

Each step is now faster, more accurate, and more reliable.