In 2025, Lofty strengthened its reporting and analytics engine to give agents and teams deeper visibility into performance, productivity, and ROI. Data has become the backbone of good real estate decisions — and Lofty’s analytics tools allow you to understand exactly what’s working, what’s slowing you down, and where you can improve. This part of the Lofty Series explains how to use the platform’s reporting features to make informed decisions that increase conversions, team p

Lofty is known for its all-in-one CRM and lead generation system, but one of its most powerful components is the Lofty Website Platform . In 2025, Lofty rolled out major updates to improve: SEO performance Page speed IDX layout flexibility Mobile optimization Conversion tools Customization options Lead capture automation This part of the series breaks down exactly how real estate agents can use the latest Lofty website tools to generate more traffic, convert more visitors, an

In today’s fast-paced real estate environment, speed and consistency directly determine conversion. Lofty’s 2025 improvements allow agents and teams to automate more tasks, personalize follow-up more intelligently, and distribute leads with more accuracy. This part of the Lofty Series highlights everything you need to know about: ✔ Lofty Smart Plans ✔ Trigger-based automations ✔ Behavior-driven workflows ✔ Lead ponds & distribution rules ✔ Lead routing logic ✔ Auto-assignment

Lofty is evolving faster than ever, and the 2025 updates show a major shift toward automation, speed, AI-supported workflows, and better lead conversion tools. The platform is built for agents and teams who want everything under one roof — CRM, Website, Lead Gen, Smart Plans, and reporting — and this year’s updates push the system further in the direction of all-in-one efficiency. This part of the series breaks down every major update introduced in 2024–2025 and explains why