Staying Ahead of Lofty’s 2025 Improvements

Lofty is evolving faster than ever, and the 2025 updates show a major shift toward automation, speed, AI-supported workflows, and better lead conversion tools. The platform is built for agents and teams who want everything under one roof — CRM, Website, Lead Gen, Smart Plans, and reporting — and this year’s updates push the system further in the direction of all-in-one efficiency.

This part of the series breaks down every major update introduced in 2024–2025 and explains why these improvements matter for agents, team leaders, ISAs, and admins.

The 2025 Lofty release focused on 6 core areas:

1. CRM Performance Improvements

Lofty is now faster, more stable, and more responsive — especially for accounts with large databases.Improvements include:

• Faster loading of People pages

• Better syncing with lead sources

• Improved accuracy of activity tracking

• Cleaner UI design

This means agents waste less time waiting for pages to load and more time engaging leads.

2. Smart Plan Enhancements

Smart Plans are one of Lofty’s strongest features — and 2025 makes them even more powerful:

• More triggers

• More conditional logic

• New Smart Plan templates

• Better automation logs

• More stable SMS/email sending

• Enhanced schedule controls

This creates smoother, behavior-based follow-up sequences with fewer manual steps.

3. Website Builder + SEO Updates

Lofty’s websites received major improvements:

• Faster load speeds

• Better SEO scoring

• More customizable templates

• Editable IDX layouts

• Improved mobile layout control

• Better connection between site activity and Smart Plans

These upgrades help agents capture more leads and convert more website traffic.

4. Lead Routing & Lead Ponds

Routing rules in Lofty now run with more precision and fewer delays.

Updates include:

• Faster assignment

• Better source detection

• More complex routing logic

• Team-wide Lead Ponds

• Priority-based assignment

This allows large teams to distribute leads correctly — and instantly.

5. Lofty Mobile App Upgrades

The mobile app got a full stability refresh:

• Faster notifications

• More accurate call logging

• Cleaner inbox

• Better message syncing

• Faster access to Smart Plans

Lofty mobile is finally reliable as a primary follow-up tool for agents on the go.

6. New AI-Supported Tools

AI tools were expanded to improve efficiency:

• Property description generator

• Smart responses

• Automated nurturing suggestions

• Lead summary AI

• Predictive lead scoring (beta)

These tools save time and help agents reply faster and more professionally.

Why These Lofty 2025 Updates Matter

Each improvement targets one goal:

To help agents work faster, more consistently, and with fewer manual tasks.

With the right setup, agents can:

• Increase lead response speed

• Automate more follow-up

• Convert more website traffic

• Reduce daily workload

• Improve pipeline accuracy

• Scale team operations

The 2025 Lofty update positions the platform as one of the strongest all-in-one CRM + website solutions available.

Breakdown of Key Feature Groups

Below is a deeper look at the biggest areas of improvement.

1. Lofty CRM: A Faster, Smoother Engine for Daily Workflows

The CRM saw speed and interface improvements that reduce friction for agents handling large volumes of leads.

Notable CRM Updates

• Faster contact loading

• Better activity timeline organization

• More intuitive tagging system

• Cleaner task interface

• More reliable email/SMS history

• Improved communication syncing

Agents relying on daily calling and follow-up will feel this instantly.

2. Smart Plans: More Automation With Less Effort

Smart Plans now allow deeper, more flexible workflows.

New Smart Plan Features

• Additional trigger types

• Lead behavior-based logic

• New “stop rules”

• Improved email automation

• Time-zone aware scheduling

• Better transparency in logs

Smart Plans are now strong enough to replace many third-party automation tools.

3. Lofty Websites: Faster, Clearer & More SEO-Ready

Lofty gave its website builder a notable upgrade.

2025 Website Improvements

• Speed optimization

• Template redesigns

• Better image compression

• Cleaner IDX search experience

• More structured data for Google

• Easier section editing

• 
  

The result: Faster websites, higher SEO scores, and better conversion rates.

4. Lead Routing, Lead Ponds & Distribution Rules

Routing rules are now more accurate and flexible, especially for teams.

Updates Include

• Source-based assignment

• Priority assignment queues

• Agent availability tracking

• Better pond reporting

• Faster routing execution

This helps large teams avoid misrouted or unassigned leads.

5. Lofty Mobile: Faster, Smoother, More Reliable

With improved performance, the mobile app becomes a true follow-up workstation.

Mobile App Improvements

• Faster load times

• Better push notifications

• Improved SMS logging

• Reliable call tracking

• Cleaner UI

Agents can now confidently follow up on the go without syncing issues.

6. AI Tools: Helping Agents Work Faster

AI tools are embedded deeper into the Lofty ecosystem.

Notable AI Enhancements

• Auto-write listing descriptions

• Auto-respond to leads

• Generate follow-up messages

• Predictive lead scoring

• Lead summaries for fast context

These tools help agents respond faster and maintain consistent messaging.